Clarify A tagline that either states the obvious or raises questions is not doing its job. If most people were going to take just one credit card with them, it would be the one most widely accepted — probably not their AMEX.
These two examples demonstrate both ends of the branding spectrum, with most businesses falling somewhere in between. Be specific. Hint: yes.
Or alternatively, a technology network that serves humans. People remember phrases like this when they relate to them or it jogs their own personal memory of an experience that was just validated by the brand tagline.
Change Your Body. They just have different purposes.